Atlas vs PushPress
The door PushPress can't open natively.
PushPress's own pricing page lists a third-party partner for door access, no price attached. It's a genuinely good platform for boutique studios with no physical door to manage. If yours has one, that's the whole comparison.
PushPress figures verified live against pushpress.com/pricing, October 2026, and change as they update their site. Verify current numbers directly before making a decision.
What each tier actually costs
Same price at the top. Different things included.
Both companies publish flat tiers, no member-count bands. The subscription gap is small, the real difference is what's bundled in versus sold separately.
Starting out
Free tier on both sides
Tied
on PushPress Free, vs Atlas Community at Free
Growing gym
Access control included on one side
+$30/mo
on PushPress Pro, vs Atlas Growth at $129/mo
Full-featured
White-label app included on one side
Tied
on PushPress Max, vs Atlas Pro at $229/mo
To match what Atlas Pro already includes
A white-label app on PushPress's top tier
Atlas Pro
$229/mo
White-label app and access control included, nothing to add.
PushPress, same app
$326/mo
$229 Max + $97 branded app, door access still not included
Axis shared across all three scenarios above. Atlas prices are published on our pricing page. PushPress figures are from their own published pricing, verified live October 2026. See the FAQ below for sourcing on access control and processing rates.
Cost of ownership
The subscription is close. The add-on stack isn't.
| Cost line | With Atlas | With PushPress |
|---|---|---|
| Entry subscription | $0 (Community, free forever) | $0 (Free, elevated processing: see below) |
| Mid tier | $129/mo (Growth, access control included) | $159/mo (Pro, no access control) |
| Top published tier | $229/mo (Pro, white-label app included) | $229/mo (Max, white-label app extra) |
| Branded member app | Included from Pro ($229) | +$97/mo add-on, any tier |
| Workout/performance tracking | Not a core feature | +$79/mo (Train add-on, up to 20 clients) |
| Marketing / CRM automation | Not a core feature | +$329/mo (Grow add-on) |
| Card processing, Free tier | Your own gateway rate, no platform markup | 4.99% + $0.30 (PushPress-set rate) |
Feature differences
Where the two products actually diverge.
| Capability | With Atlas | With PushPress |
|---|---|---|
| Published pricing | Yes, every tier and add-on | Yes, PushPress also publishes its pricing |
| Biometric / RFID door access | Included from Growth ($129) | Not native. HybridAF listed as a third-party integration partner, no pricing published |
| Free tier with real functionality | Yes, 50 members, 1 branch | Yes, a genuine PushPress strength |
| Processing fee on free tier | N/A, no Atlas platform fee at any tier | 4.99% + $0.30 card, among the steepest in the category |
| AI/CRM marketing tooling | Not built | Grow, +$329/mo, a genuine PushPress strength if you need it |
| Workout tracking depth | Not built | Train, +$79/mo, a genuine PushPress strength for coaching-heavy gyms |
| Payment processor choice | Paystack, Flutterwave, Stripe: bring your own, no markup | Stripe only, PushPress sets the rate |
Where Atlas is weaker
Three things PushPress does better.
Marketing depth and workout tracking aren't fixable with a pricing argument. These are real.
- AI and marketing automation. Grow is a real, purpose-built CRM suite. Atlas has no equivalent.
- Workout and performance tracking. Train gives coaching-heavy gyms client programming depth Atlas doesn't attempt.
- Free-tier simplicity for a pure boutique studio with no door, PushPress's free tier is a genuinely complete starting point if access control never matters to you.
Who should choose PushPress
Three cases where we are the wrong choice.
If any of these describe your business, PushPress is the more defensible pick.
- You run a boutique studio with no physical door to manage and want Grow's marketing automation.
- You need deep workout/performance tracking (Train) and coaching is the core of your business, not facility access.
- You process under roughly $10k/mo, where PushPress's free-tier processing markup stays smaller than a paid subscription would cost elsewhere.
Questions operators ask
A door that works without a third-party quote.
Start free and see exactly what's included at every tier before you commit to anything.