A GymMaster alternative
The closest competitor in this category. Built for a different market.
GymMaster has thirty years and published pricing, with door access available as an add-on from its entry tier. It is a genuinely good product. This page is about the three things it does not do for an operator running a facility in Lagos.
Competitor figures reflect published and third-party reported pricing as of September 2026 and change frequently. Verify current numbers before making a decision.
What door access actually costs
Tied at the entry price. Different capacity for it.
GymMaster's door access is a $40–50/mo add-on at every tier, not included. Once you add it in, the real comparison looks different from a bare tier-to-tier price check.
No door access needed
Software only, both sides
+$89/mo
on GymMaster Foundation, vs Atlas Community at Free
With door access, ~100 members
Same price, different capacity
Tied
on GymMaster Foundation + access, vs Atlas Growth at $129/mo
With door access, ~400 members
GymMaster is $60/mo cheaper, but its tier caps at 400 members. Atlas Pro is unlimited.
−$60/mo
on GymMaster Advanced + access (capped at 400), vs Atlas Pro at $229/mo (unlimited)
To match what Atlas Pro already includes
Same features, same 400-member ceiling
Atlas Pro
$229/mo
White-label app, access control and unlimited members included, nothing to add.
GymMaster, same feature set
$319/mo
$169 Advanced + access, + $150 branded app, plus a $450 one-off setup fee, and still capped at 400 members.
At 400 members the two are close on subscription alone. Add the white-label app Atlas Pro already includes and GymMaster lands at $319/mo, still capped where Atlas is not.
Atlas prices are published on our pricing page. GymMaster figures are from their own published pricing (gymmaster.com/gymmaster-pricing-page/), verified live October 2026. GymMaster is genuinely cheaper on the ~400-member subscription line ($169 vs $229), but that tier caps at 400 members while Atlas Pro is unlimited, and the branded app above closes the gap.
Side by side
Similar philosophy. Very different operating assumptions.
Both platforms price by member count. Door access is an add-on on GymMaster and included in Atlas Growth and above. The divergence is in payment gateway choice, offline behaviour and market fit.
| Dimension | With Atlas | With GymMaster |
|---|---|---|
| Entry subscription, no access control | $0 (Community, free forever) | $89/mo (Foundation, up to 100 members) |
| Access control, ~100 members | $129/mo (Growth, up to 200 members) | $129/mo (Foundation + door access add-on) |
| Access control, ~400 members | $229/mo (Pro, unlimited members) | $169/mo (Advanced + door access add-on, capped at 400) |
| Door access pricing | Included in Growth ($129), no add-on | +$40/mo add-on at every tier, not included |
| Branded (white-label) member app | White-label included from Pro ($229) | +$150/mo + $450 one-off setup fee; the vendor-branded app is free |
| Multi-location pricing | Tiered branch allowance per account (1/2/3/5); $50/mo per extra branch on Enterprise | Per-site billing, no multi-location discount: each site is a separate subscription |
| Per-member charge above the cap | None, flat rate per branch on Pro and Enterprise | Tiers step up with member count |
| Payment gateway choice | Paystack, Flutterwave, or Stripe: your choice, no platform fee | Paystack natively supported (NG/GH/KE/ZA); Flutterwave not offered |
| Platform take-rate on member payments | None. You keep 100% and keep the merchant relationship. | Not confirmed either way for the Paystack integration, so ask directly |
| GymMaster's own subscription fee, presented in NGN | Yes, USD plans presented in NGN, converted live at checkout | No. Subscription is billed in USD, AUD, or NZD only, no NGN price shown on their pricing page |
| Member-facing payment collection in Nigeria | Native, via your own Paystack, Flutterwave, or Stripe account | Native via Paystack. Currency handling, instalment support, and take-rate on that integration are not published, confirm directly before claiming a gap here |
| Works through an internet outage | Yes, embedded local server keeps check-in and door access running | Cloud-dependent |
| Check-in hardware | Any Android tablet, kiosk mode built in | Tablet or front-desk hardware |
| Contract term | Monthly, cancel any time | No lock-in, 60-day money-back guarantee |
Capability
Where Atlas adds something GymMaster does not have.
| Capability | With Atlas | With GymMaster |
|---|---|---|
| Biometric / RFID door access | Included from Growth ($129), flat | Available, but a $40/mo add-on at every tier |
| Member-count-based pricing | Yes, with a flat-rate top tier | Yes, its published counting rule matches ours |
| Branded member app | White-label from Pro ($229) | +$150/mo + $450 setup, vendor-branded app only otherwise |
| HMO / health-insurance session reporting | Pro and above: scheme tagging, per-session logs, utilisation reports, claim-ready PDF and CSV export | Not a reported feature |
| Automated expiry and renewal reminders | Email and push from the free tier; expiry and birthday jobs included | Email; SMS and extra messaging reported as metered |
| Mac and Windows desktop admin app | Growth and above, native | Yes |
| Free tier | Free forever, 50 members, 1 branch | None |
| Published, complete pricing | Yes, every tier and add-on | Yes, a genuine strength worth saying plainly |
Where Atlas is weaker
Two things GymMaster does better.
Both of these are real, and neither is fixable with features.
- No track record. GymMaster has been in this market for thirty years. We have a founding customer in Nigeria, a handful of live facilities, and no long operating history to point at.
- No support organisation. You get a documented SLA and, on Enterprise, a direct channel. GymMaster has a support team and a 60-day money-back guarantee behind it.
Who should choose GymMaster
Four cases where we are the wrong choice.
Maturity is not a gap you can out-argue with a spreadsheet of features.
- You are not in Africa and have no reason to be. GymMaster is mature, widely deployed, and has none of the regional problems Atlas exists to solve.
- You want thirty years of operating history behind the product.
- You want SMS included and metered rather than thinking about message costs at all.
- Your decision maker will not act on a young vendor regardless of the arithmetic.
Questions operators ask
Judge us on the local specifics.
Start free, keep the payment processor you already use, and test the offline behaviour during the next power cut.